Innovations key to sustaining engagement, says Femi Bakre

Femi Bakre

Throughout the days of yore, the first show display screen of us interacted with was the television. It was a interval when content material materials producers had been the kings - arguably the one actual determiners of when, the place and the way in which content material materials must be consumed.

Then bought right here the model new media with its disruptive tendencies which have altered one of the simplest ways content material materials is interacted with. These days, the first show display screen is the cellular phone. Its ubiquity and the easy entry to social media indicate that content material materials producers ought to vie for the fleeting consideration of its consumers.

"Typical strategy of communication have confirmed to be ineffective, notably with millennials," talked about the chief govt of Kraks TV, Femi Bakre, in a tweet chat with The Guardian not too way back.

Based mostly just some years once more, Kraks TV thrives on sustaining the pursuits of Nigeria's youth inhabitants with humour on the core of its content material materials.

Bakre talked about, "By the use of humour, we're able to entice their consideration after which cross refined messages that help drive change."

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Nonetheless, power would not solely reside with the customer. The ability of the content material materials producer to innovate and meet the desires of the consumers can, to an vital extent, kind the behaviour of the viewers.

"People will change their behaviour and go the place a creator has produced attention-grabbing content material materials," talked about Joe Hyrkin of Recode.web.

That actuality was not misplaced on Femi Bakre. As one amongst Africa’s foremost aggregators of slapstick comedy, Femi’s content material materials stands out, partaking his followers brilliantly, nonetheless he has learnt to adapt to the shifting panorama of the commerce, constantly evolving to fulfill the requirements of every the publishers and the viewers.

He talked about, "It is rather vital constantly evolve. At Kraks, we attempt to innovate and break new frontiers so as to keep associated in our ever-changing and aggressive commerce."

In a 2017 interview with Guardian Life, he talked about, "The idea was to have a means of accountability, even as soon as I had merely 5,000-10,000 followers. I instructed myself that I wanted to do my best every single day to entertain them, relieve them of stress and gives them one factor to snort about.”