Digital media can transform agriculture in Nigeria
Managing Director, PHD Nigeria, Dozie Okafor(left); Wayne Bishop, Managing Director, PHD Johannesburg, South Africa,Wayne Bishop and Enterprise Development Supervisor, PHD Nigeria,Henry Ononiwu on the launch of PHD’s seventh publication titled MERGE on the 2018 Social Media Week in Lagos
Managing Director, The Tutorial Partnership Centre, Adefeso Olateju (left); Explicit Adviser to Lagos State Governor on Coaching; Fela Monetary institution-Olemoh, Affiliate, PricewaterhouseCoopers, Pedro Omontuemhen on the session tagged ‘Personal Public Partnership model: The code Lagos Case Look at’ by means of the Social Media Week in Lagos. PHOTOS: FEMI ADEBESIN-KUTI
Head, Firm Communications, Lagos Chamber of Commerce and Enterprise, Segun Alabi (left); Co-founder, Social Media Week Lagos, Obi Asika and Communication Assistant, Youth Alive Foundation, Bassey Ndifreke on the continuing Social Media Week in Lagos
Managing Solicitors, TRIAX solicitor, Moses Oruase Dickson (left); founder/ CEO, Moore Media Worldwide Public Relations, Claudine Moore and founder and Lead Strategist Distrupt, Idagu David Goldfinger on the continuing Social Media Week in Lagos
CEO, Anita browse Make-up, Anita Adeboye (left); Jameson Mannequin Ambassador, Teni Zaccheous; Moderator, Dozie Nelson; Mannequin Ambassador, Absolut Vodka, Temi Daibo; Head, mannequin partnership, Hypebuzz, Hannah Olatunji and Mannequin influencer/CEO, Coco skincare, Lola Oj at a season Harnessing the ability of influencers for Mannequin progress on the continuing Social Media Week in Lagos...yesterday.
Co-Founder, Social Media Week Lagos, Ngozi Odita (left); with buddies on the continuing of Social Media Week in Lagos
• Nation ready for AI revolution, says expert
Whatever the huge cell penetration in Nigeria, the nation has barely utilised social media to reinforce the agricultural sector. This was the view of the Founder, X-ray Farms Consulting, Africanfarmer Mogaji, yesterday, on the continuing Social Media Week (SMW).
Speaking on the session, ‘Know-how and Agribusiness: ‘Why the way in which ahead for farming is not farming’, Mogaji said on account of many tales have been untold, alternate options weren't seen, connections weren't made and partnerships weren't formed.
In response to him, whatever the fairly a number of alternate options Internet created, an infinite vacuum nonetheless exist by the use of particulars in regards to the sector on the market to merchants and entrepreneurs throughout the enterprise, saying, “this information is not conscious in regards to the largesse, thus the rationale for the huge lack of funds by agric entrepreneurs”.
Narrating his experience, Mogaji, a former co-founder of FarmCrowdy, said: “In my case, I had been working FarmCrowdy offline for eight years and had misplaced over N40 million, nonetheless, as soon as I partnered with Akumah (co-founder of FarmCrowdy), who's adept in digital promoting and advertising and marketing and the experience home, the story drastically modified. There was an upward twist as there have been accolades of quite a lot of recognition and achievements in a single yr working into .”
Corroborating him, the Founder/Chief Govt Officer, USAIFA, an agro-allied company, Usman Ali Lawan, well-known that digitisation has availed additional alternate options, together with that experience and digital media will be utilized for info collation, info administration and forecasting that will translate into earnings throughout the agric sector.
In response to him, 80 per cent of Nigerians lose their funding primarily based totally on misinformation and panic farming. There is a fastened concern of panic farming that leads to lack of funds and dividends. Social media grants people platform to share information, nonetheless there stays authentication of such information.“Agricultural practitioners must leverage on this channel to introduce the correct practices, educate farmers and merchants on good agricultural practices (GAP),” he said.
Speaking on totally different factors that inhibit progress throughout the sector, he disclosed that lack of funding, poor insurance coverage insurance policies, double taxation; amongst others limit the potential of the sector.“My success in agribusiness is on account of I outfitted myself with the correct knowledge, engaged practices that decreased worth of producing and practiced bio-security measures.
“Moreover, totally different most important parts are: post- harvest losses ensuing from lack of processing infrastructure, post-harvest coping with, logistics, subsequently, 40 to 60 per cent of what we produce purchased misplaced.Within the meantime, on the session on: ‘The closing gap between experience and humanity’, Managing Director, PHD Media, Johannesburg, Wayne Bishop, said Nigeria is ready for the evolution of Artificial Intelligence (AI).
For him, change is eminent and it is best to evolve and be abreast of it. Bishop said the implication of this evolution will mirror on buyers as this experience would enable Nigerians to be additional setting pleasant, aiding people with explorations, firms and promoting and advertising and marketing ,as media firms will can acquire info for improved firms and experiences.Speaking on the readiness of the Nigerian market for AI, Bishop well-known that the nation is an enormous participant considering its cell penetration standing.
“Nigeria has one in all many highest cell penetrations on the planet with major telephones that perform the important functionalities of any Smartphone. With this, AI shall be operational,” he said. Moreover, he well-known that innovation in Nigeria is non-linear, as there was apparent demonstration of improved experience, together with: “Now now we have linear and non-linear innovation. Linear innovation is after we had a transition from radio to walkman, to Discman, to minidisc, to MP3. It was principally an enchancment of each experience.’’
“Nigeria is non-linear. Innovation really comes from West Africa, East Africa and South Africa. Due to this when digital web comes proper right here, it ought to leapfrog out of our desktops, web pages and into totally different connecting devices to revolutionary sorts and by no means primarily in a linear type,” he acknowledged.
Speaking on the launch in Nigeria, Bishop well-known that, the Nigerian market is ripe, utilizing on her independence from oil. Nigeria has been redefining herself on account of decline of oil prices and one different subject is the strong enterprising spirit. “We had a fragile launch in South Africa, nonetheless, that's the major launch in Africa,” he said.
Corroborating him, Managing Director, PHD Nigeria Restricted, Dozie Okafor, well-known that experience is previous the creation to utilisation; experience is to be used. It does most likely not matter who created it, what points, is the way you put it to use to permit your work.
By the Beat 99.9 FM’s session on how radio and television personalities have an effect on people on social media, panelists known as for presenters to look at what they put up as they determine what their followers put up on social media.
Nonetheless, social media and enhancements are boosting artists, making it less complicated to achieve followers, get recommendations and meet their needs. Beat FM moreover known as for most people figures to place up responsibly as a result of it impacts youths, who're at all times on social media.
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